Volkswagen had a scandal concerning their business since they
had put devices into their cars that made the cars show different emission
statistics than the actual facts. This lead to a sudden drop in sales of their
cars and their shares in October this year.[1]
The article linked at the top of the page concerns the
announcement made by Volkswagen in December saying that the number of cars where
the emission levels were falsified were far fewer than first claimed. (Less
than 40 000 rather than 800 000)[2]
This lead to a fast increase of returning customers seeing as
the cars emission levels were what Volkswagen had first determined that they
would be and could be sold without worry about extensive pollution.
As global warming is a major issue affecting the world today
governments and organisations such as the EU are trying to find ways to
decrease the release of carbon dioxide.[3]
Due to these regulations businesses are forced to change some of their products
and how they are produced, especially when it comes to cars.
The motor industry have to be on top of recent technology and
must also carry on developing new more efficient tech that does not release any
pollutants that toxify the air we breathe.
Customers are today very much aware of how pollution effects
the environment and are there for interested in buying products, including
cars, that are environmental friendly and therefore looking for the best
alternative suited for this demand.
Apart from customers, governments (as mentioned earlier) are
carrying out restrictions and setting up goals concerning fuel emissions.
Both these factors affect how car companies are able to sell
their products. It also means that those type of businesses do not have the
same freedom to develop their products as they have had previously but are now
forced to follow certain guidelines set out by society.
It clearly shows how important the customer needs affect the
path a business follows and how todays matter concerning the environment have a
strong effect on a business success.
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