Perceptual Map - Shoes

There is a lot of various shoe brands out there, which is a great thing for those of us who love shoes! One thing that is not so great, is that there isn't really a brand that sells high quality shoes at a good price...

That is where I can see a potential gap in the market. If I was to start producing shoes I would attempt to make shoes of high quality that are both nice looking, but most importantly of high quality at an affordable price.