http://www.forbes.com/sites/laurenorsini/2015/09/25/hasbro-cashes-in-on-bronies-with-100-plus-my-little-pony-toy-line/
Increased sales of My Little Pony, amongst adults surprisingly enough, has led to Hasbro Inc. and Integrity Toys Inc. creating a collectible series of exclusive My Little Pony toys meant for adults.[1] Bronies[2], which is the collective term of male fans who are interested in Hasbro’s “My Little Pony: Friendship is Magic” series. This is quite controversial in today’s world, considering the gender-roles we are used to. But now, there is a large market amongst, mainly, middle aged men who enjoy playing with colourful toy horses.
Increased sales of My Little Pony, amongst adults surprisingly enough, has led to Hasbro Inc. and Integrity Toys Inc. creating a collectible series of exclusive My Little Pony toys meant for adults.[1] Bronies[2], which is the collective term of male fans who are interested in Hasbro’s “My Little Pony: Friendship is Magic” series. This is quite controversial in today’s world, considering the gender-roles we are used to. But now, there is a large market amongst, mainly, middle aged men who enjoy playing with colourful toy horses.
The private sector is the category that Hasbro Inc. is
classed as. Hasbro Inc. is a private, global company that produces toys, films
and games amongst other things.[3]
They sell their products all over the world. And is a multimillion dollar
company.[4]
The fad of “Bronies” could possibly be sprung from people
having access and opportunity to play with things they never had the chance to
do before. Due to all stereotypes and gender roles, there are a lot of things a
lot of people never got to experience during their childhood. Only now have grown
men had the chance to play with little toy horses, an opportunity they never
had as young boys. Even a special collection of “<3 My Little Pony” has been
created just for those who never had the chance to play with this type of toy as
children.
Hasbro Inc. have deepened their understanding of ethics.
This has lead them to now also produce toys for adults in their business that
works against the gender roles of society.
Hasbro Inc. have advertised their company through a film
called “Ted2” which is a film for adults which features the Hasbro Inc. logo
and it is used to promote Hasbro Inc. toys amongst adults. Mostly for getting
people to buy things for their own kids or siblings, but now perhaps also to
buy toys for their own enjoyment.
Hasbro Inc. has strategically advertised the “<3 My
Little Pony” collection amongst adults. And in a similar and more general way,
the company and the products they make have been advertised through the film
“Ted2”.
Hasbro Inc. is a well-established business that is known in
most parts of the world and has some of the top sales of toys for children. Now
with the rapid increase of fans of “My Little Pony” the company has also been
able to expand their sales even further, to an even wider consumer group.
Whilst at the same time as increase sales, also fight against the norms of
society.
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