söndag 11 oktober 2015

Sharing is caring?

Most people who enjoy listening to music probably appreciate Spotify. Spotify is a place where you can stream music online for free (if you also accept advertisement) or for a monthly fee (without ads). It has tons of music available for everyone through top lists, genres and other tools that you can just click and start listening to the type of music that suits you.

I don’t think anyone would argue that Spotify is a great place to easily access quality music and it would therefore be very good for Spotify’s customers. But is it ethical towards the artists who work incredibly hard on creating their music to get so little in return?

From one stream of a song on Spotify the artist earns 0.006 to 0.0084 dollars[1]. An album may consist of about 15 songs and if you listen to each song on that album through Spotify it would mean that the band or artist earns $0.126 whilst buying a whole album, on iTunes for example, can costs $12.99 (Taylor Swift, 1989)[2].

The artists who do not focus as much on making money as on making music and sharing it with the wold would most likely agree with the Spotify users, that it is a great way to be able to listen to music wherever you are.

Some would argue that it is fair seeing as the artists still earn royalties and the alternative would have been piracy for a lot of people which would have been illegal and earned the artist nothing, it would basically be stealing. Piracy is a growing problem within the music industry so having a streaming tool that still generates money, even if it is less than they perhaps should get, may therefore be considered a good thing. And what generates most money for artists in general is still touring and playing gigs. Even so, there are artists who has chosen not to share their music on Spotify, The Beatles for example. Arguments for this may be such as the artists have a profession and as such they should be respected for it which also means being properly paid.

Spotify has therefore taken music lovers into consideration and thought about the need people have for music and for their sake made a tool for them to use. They can either listen to music for free but also having to listen to ads, or pay a certain amount of money every month without ads.[3]

The users have the possibility to listen for free, whilst the artists and bands still get paid.

The people who work at Spotify take both consumers and stakeholders (the bands/artists) in consideration when working and developing their company. The stakeholders get to share their products efficiently whilst the consumers have cheap and easy access to it. Spotify is trying to achieve a balance between the two parties so that everyone can appreciate the work created and be happy about it.

There is no doubt that Spotify makes a lot of money from this huge industry. But there is still a matter of opinion whether it is ethically correct or not to share the music in this way seeing as the artists are being “ripped off” their rightful earnings.



https://www.google.se/search?q=spotify&espv=2&biw=1366&bih=643&source=lnms&tbm=isch&sa=X&ved=0CAcQ_AUoAmoVChMI2qD1lcK6yAIVCfByCh0T0QCt#tbm=isch&q=spotify+user&imgrc=lR24atIxHb7j-M%3A 2015-10-11

tisdag 6 oktober 2015

Who says My Little Pony is only for little girls?

http://www.forbes.com/sites/laurenorsini/2015/09/25/hasbro-cashes-in-on-bronies-with-100-plus-my-little-pony-toy-line/

Increased sales of My Little Pony, amongst adults surprisingly enough, has led to Hasbro Inc. and Integrity Toys Inc. creating a collectible series of exclusive My Little Pony toys meant for adults.[1] Bronies[2], which is the collective term of male fans who are interested in Hasbro’s “My Little Pony: Friendship is Magic” series. This is quite controversial in today’s world, considering the gender-roles we are used to. But now, there is a large market amongst, mainly, middle aged men who enjoy playing with colourful toy horses.

The private sector is the category that Hasbro Inc. is classed as. Hasbro Inc. is a private, global company that produces toys, films and games amongst other things.[3] They sell their products all over the world. And is a multimillion dollar company.[4]

The fad of “Bronies” could possibly be sprung from people having access and opportunity to play with things they never had the chance to do before. Due to all stereotypes and gender roles, there are a lot of things a lot of people never got to experience during their childhood. Only now have grown men had the chance to play with little toy horses, an opportunity they never had as young boys. Even a special collection of “<3 My Little Pony” has been created just for those who never had the chance to play with this type of toy as children.

Hasbro Inc. have deepened their understanding of ethics. This has lead them to now also produce toys for adults in their business that works against the gender roles of society.

Hasbro Inc. have advertised their company through a film called “Ted2” which is a film for adults which features the Hasbro Inc. logo and it is used to promote Hasbro Inc. toys amongst adults. Mostly for getting people to buy things for their own kids or siblings, but now perhaps also to buy toys for their own enjoyment.

Hasbro Inc. has strategically advertised the “<3 My Little Pony” collection amongst adults. And in a similar and more general way, the company and the products they make have been advertised through the film “Ted2”.

Hasbro Inc. is a well-established business that is known in most parts of the world and has some of the top sales of toys for children. Now with the rapid increase of fans of “My Little Pony” the company has also been able to expand their sales even further, to an even wider consumer group. Whilst at the same time as increase sales, also fight against the norms of society.