This article from Forbes discusses how the
Super Bowl has helped artists, Coldplay, Beyoncé and Bruno Mars, increase their
sales by being the main topic in social media such as twitter.
After performing during half time at the
Super Bowl bands and artists tend to have a drastic increase in sales of their
albums.
As the Super Bowl 50 was watched by 167 million viewers[1]
it is a great way for the artists to promote themselves and extend their
products life cycles as the sales of their records were increased after
performing at the game.
The
artists were the topic that was all over Twitter which is a great marketing and
promotion benefit for Coldplay, Beyoncé and Bruno Mars as their names were
spread by word-of-mouth and it did not cost them anything. As they are not the
ones promoting themselves and they are only the topic of conversation they do
not lose any money to investing in advertisements etc. whilst still benefitting
from it.
The Super Bowl is part of American culture
and has high viewing figures every year. The atmosphere the people have when
watching the game is hyped and excited, which leads to the potential customers
of artists’ music more inclined to purchase the products in this state of mind.
During this event it is also very
convenient to do market research, as well as real time marketing, as most of
the people watching are discussing the topic on social media such as Facebook
and Twitter for example. Companies (or artists etc.) can then easily access people’s
opinions and use this to their advantage and use it in their market research on
how to promote their products or where and how to advertise to increase sales.
Whether the opinions expressed are positive
or negative the artists are in the spotlight and this often leads to people who
are unfamiliar with the artists and their music to listen to it and read about
them. This is what then leads to new customers, and for those who are already
loyal customers to perhaps purchase more things connected to the bands or
artists.
